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VitaBowl

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PROBIOTIC LABS, INC.

Food & Beverage · Los Angeles, CA · Founded 2019

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Food is medicine: nutritionally + mentally tailored plant-forward meals

Post-money valuation ⓘ
$10.1M
As of Apr 2024 · from Reg CF Offering (2024) · pre-money + amount raised, not a traded price
Total raised
$3,229,407
Crowd $54K · Private $3.2M · 4 rounds since 2020
Latest share price
$1.26
Reg CF · Common Stock · Mar 2024 offering price

Financials

FY2021–FY2022 · from SEC filings · hover any figure for its source
$214K
−$1.4M
2021
$859K
−$723K
2022
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2021 reviewed
FY2022 reviewed
Income statement
Revenue
$213,858
$859,342
Cost of goods sold
$211,457
$698,792
Gross margin
1%
19%
Net income
-$1,356,219
-$722,890
Taxes paid
$0
$0
Balance sheet
Cash
$150,526
$146,837
Accounts receivable
$61,218
$71,234
Total assets
$508,907
$798,791
Short-term debt
$68,529
$398,705
Long-term debt
$2,759,000
$3,287,296
Total liabilities
$2,827,529
$3,686,001
Other
Headcount
—
5

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$15.0M
Valuation cap
$10.0M
pre-money
Reg CF · SAFE · Jun 2023
Reg CF · Common · Mar 2024

Blue bars are the pre-money valuation the company stated for a priced round. Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth, so don't compare them with the other bars.

Fundraising history

Reg CF · Common Stock · Mar 2024Closedvia StartEngine
Raised $53.9K / $1.2MInvestors 115Post-money $10.1M
Reg CF · SAFE · Jun 2023Withdrawnvia Republic
Raised $38.4K / $1.2MInvestors 27Valuation cap $15M
Section 4(a)(2) · SAFE · Jan 2021Closed
Raised $1.9M
Rule 506(b) · Equity · Jan 2020Closed
Raised $1.3MInvestors 40

Team

7 people
Charles YimFounder
Executive Chairman, Co-Founder and Director, Treasurer, Secretary, Principal Accounting Officer

Serial entrepreneur, 2X exits, part-time VC. Charles is on the Board or an Advisor to a number of other companies.

Dominique CrennFounder
Co-Founder and Chief Culinary Advisor

3-Star Michelin Chef (First and only female in America) , Netflix's Iron Chef, Chef's Table, Atelier Crenn, Bar Crenn

Miko LorenzoFounder
Chief Operations Officer, Co-Founder and Director

Food and Beverage / Hospitality, Operations and Fund Raising

Sarah BrandowFounder
Co-Founder and Chief Nutritionist (Part-Time)

Sarah Brandow is the co-founder of superfood meal company VitaBowl. She holds a Masters of Science in Nutrition and specializes in improving gut health as the foundation for accelerated healing and full-body wellness. Sarah specializes in the management and reversal of lifestyle-related diseases by embracing an evidence-based, nutrient-dense diet. Sarah spends 15 hours a week at VitaBowl.

Denis Lam
Interim CEO, VP of Product and Technology

Previously, Denis was a founding member in a product role at a Silicon Valley mental health telehealth startup that scaled to operate in most states in only 12 months. *Mr. Lam currently has multiple roles with VitaBowl and Vera Labs. Please review the Directors & Officers section and Risk section in our offering materials for further details. His primary role is with VitaBowl and he commits about 20 hours a week to VitaBowl.

Viv Anand
VP of Sales

Viv has 20+ years of experience in Corporate America, at McKinsey, GE & HPE, including 15+ years in tech & catering sales. He focuses on the intersection of technology, nutrition, health and mental wellness.

Julie Chen
Dietician/Nutritionist (Part-Time)

Julie has an MBA and Masters in Human Nutrition (Columbia) with experience in building product and teams. She manages the telehealth services for Vita Health with a mission to benefit the health of others through nutrition consultation. Julie spends five to ten hours a week on VitaBowl.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 0 of 3 annual reports (FY2023–FY2025)

Missing: 2023, 2024, 2025

115 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-UMay 1, 20240001665160-24-000705
    EDGAR
  • Form CMar 1, 20240001665160-24-000150
    EDGAR
  • Form C-WSep 15, 20230001852645-23-000004
    EDGAR
  • Form CJun 20, 20230001852645-23-000003
    EDGAR
  • Form DMar 23, 20210001852645-21-000001
    EDGAR
Source: ManualCIK 0001852645DEShare price $1.26

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.