VitaPerk
OperatingVitaPerk LLC
Retail & Consumer · Birmingham, MI
Financials
FY2015–FY2017 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Fundraising history
Team
5 people
Brad Kifferstein is a lifelong entrepreneur with extensive experience in marketing and business development. His entrepreneurial passion took form in his undergraduate years, where he launched his first business selling carpet to incoming college students. After graduation, he quickly excelled in the real estate industry, where he syndicated a multi-million dollar student housing apartment complex at a major university. Most recently, he was in charge of business development for Crypton Fabrics, where he was pivotal in the development and launch of new products and creation of an international distribution network.
Brad Shanahan, CPA, is an experienced Consumer Packaged Goods executive with expertise in sales, marketing, merchandising, procurement, brand management, new business development and finance. He has held roles of increasing responsibility throughout his career, most recently with Universal Music Group, where he partnered with Fortune 50 retailers such as Wal-Mart and Target, and was personally responsible for an account base that generated over 40% of the company's revenue.
Jeremy “Jeb” Belchinsky is a sales and distribution executive with proven success in multiple entrepreneurial endeavors. His entrepreneurial experience includes creating companies in the restaurant, children’s retail and landscaping industries. In 2008, he founded Spinal Fuzion, LLC, a spinal implant distributor that services physicians and hospitals in metro-Detroit. Jeb currently serves as the principal and sole-proprietor of Spinal Fuzion along with his roles and responsibilities with VitaPerk.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 9 annual reports (FY2017–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.