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W MOTORHOME SALES NORTH AMERICA

Operating

W Motorhome Sales North America, Inc.

Industrial & Manufacturing · Westport, CT · Founded 2022

Bringing Europe's most innovative motorhomes to America

Post-money valuation ⓘ
$31.0M
As of Feb 2026 · from Reg CF Offering (2026) · pre-money + amount raised, not a traded price
Total raised
$493,564
Across 2 rounds since 2023
Latest share price
$5.25
Reg CF · Common Stock · May 2023 offering price

Financials

FY2021–FY2024 · from SEC filings · hover any figure for its source
$0
−$61K
2021
$0
−$292K
2022
$0
−$249K
2023
$0
−$234K
2024
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2021 reviewed
FY2022 reviewed
FY2023 reviewed
FY2024 reviewed
Income statement
Revenue
$0
$0
$0
$0
Cost of goods sold
$0
$0
$0
$0
Net income
-$61,064
-$291,789
-$248,726
-$234,155
Taxes paid
$0
$0
$0
$1,080
Balance sheet
Cash
$36,442
$1,491,416
$1,697,778
$1,546,944
Accounts receivable
$0
$0
$27,057
$0
Total assets
$38,942
$1,493,916
$1,727,335
$1,549,444
Short-term debt
$52,505
$57,871
$1,573,428
$1,584,506
Long-term debt
$0
$1,450,000
$0
$0
Total liabilities
$52,505
$1,507,871
$1,573,428
$1,584,506
Other
Headcount
—
3
2
3

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$21.0M
pre-money
$31.0M
pre-money
Reg CF · Common · May 2023
Reg CF · Common · Jan 2026

Blue bars are the pre-money valuation the company stated for a priced round.

Fundraising history

Reg CF · Common Stock · Jan 2026Withdrawnvia StartEngine
Raised $0 / $5MInvestors 0Post-money $31M
Raised $493.6K / $1.2MInvestors 363Post-money $21.5M

Team

8 people
Michael SloanFounder
Director and President

Mike Sloan is a Founder and Director of W Motorhome Sales North America. Previously, Mike served as Director of Data Analytics at SoftBank Investment Advisers and as Head of Data Analytics at Citadel Investment Group's long/short equity platform, Ashler Capital. Prior to joining Citadel, Mike oversaw two product development teams (accounting for more than half of revenue) at recently minted unicorn, YipitData. Earlier in his career, Mike was a partner at hedge fund, Harvey Partners. Mike holds a JD and MBA from Columbia University and a MA and BA from Stanford University.

Tony DiamondFounder
Founder, Director and Chief Executive Officer

Tony Diamond is a Founder, Director and Chief Executive Officer of W Motorhome Sales North America. Tony spent most of his career in real estate, first as a real estate agent, next as an investor and real estate developer, and most recently as a transformative real estate entrepreneur. Tony has negotiated hundreds of leases and overseen the redevelopment of industrial, commercial, retail, and residential real estate. Tony has been profiled in numerous publications including Forbes, The Wall Street Journal, and The Los Angeles Times for an innovative financing solution to the high cost of rent in major cities implemented by his housing and hospitality company, StayTony.

Lawrence Sloan
Chief Financial Officer
Joel Sevilla
Head of Product Development

Joel Sevilla is Head of Product Development at W Motorhome Sales North America, Inc. Joel is an Emmy-nominated visual effects artist and the co-founder and President of Track Visual Effects providing VFX for some of Hollywood’s biggest Films, TV and Commercials. Joel is also the Owner and President of Atlas Cloud, a cloud computing and colocation data center in Vancouver, Canada. In addition to his VFX and cloud computing careers, Joel previously owned and operated a Planet Fitness franchise in Anaheim, CA for 10 years. Joel Sevilla works 2 hours per week on W Motorhome Sales North America.

Mel Flanigan
Advisor

Mel served as the CFO of Camping World Holdings, Inc (NYSE: CWH) from January 2019 to June 2020. Mr. Flanigan previously served as the Executive Vice President, Finance and CFO of DTS, Inc. (DTS), a leader in high-definition and wireless audio, licensing branded intellectual property to entertainment technology markets worldwide. Mel is available as needed & contributes 1 hour per month thus far on W Motorhome Sales North America.

Mike Frumin
Advisor

Michael serves as Director of Product and Data Science at Lyft for Transit, Bikes and Scooters. Prior to joining Lyft, Michael led a team of 60 software electrical and mechanical engineers as VP of Engineering at Motivate, North America’s largest owner, operator and supplier of bikeshare systems. Also during his 15 years of experience in technology and transportation systems, Michael held two leadership roles at the Metropolitan Transportation Authority (MTA) in New York. He earned a Bachelor of Science in Computer Science from Stanford University and a Masters in Transportation and Operations Research from the Massachusetts Institute of Technology. Mike Frumin is available as needed & contributes about 1 hour per month thus far on W Motorhome Sales North America.

Norm Dorf
Advisor

Norm is the owner and President of Honda of Tenafly, which has been serving the tri-state area for 84 years. He is also the Owner of D&C Autobody. Norm received a JD from Brooklyn Law School and a BBA from George Washington University. Norm Dorf contributes 1 hour per week on W Motorhome Sales North America.

Norman D. Sloan
Director

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 2 of 3 annual reports (FY2023–FY2025)

Missing: 2025

363 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-WFeb 12, 20260001978366-26-000004
    EDGAR
  • Form CJan 12, 20260001978366-26-000003
    EDGAR
  • Form C-ARMay 1, 20250001665160-25-000914
    EDGAR
  • Form C-ARApr 29, 20240001665160-24-000623
    EDGAR
  • Form C-USep 8, 20230001665160-23-001732
    EDGAR
  • Form CMay 26, 20230001665160-23-001311
    EDGAR
Source: ManualCIK 0001978366DEShare price $7.50

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.