Wave Soda Company
OperatingWave Soda, Inc.
Food & Beverage · Packaged Drink · San Marcos, CA · Founded 2016
Redefining soda for the next generation
Financials
FY2019–FY2020 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Cap table
Principal holders% as the filing states it, Mar 4, 2022
- Nat Noone59.2%of company
- William Reed39.2%of company
- Anne Carlson1.6%of company
Sold to the crowd
- Reg CF · Mar 202214,215 shares at $3.60$51.2K· 59 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
11 people
Bill has 30 years of CPG experience. He atteneded the University of Virginia and was the Director of Operations at Odwalla. He was also the COO for New Leaf Paper Company before starting Estancia/ Pasture One Grass-fed Beef Company. Bill has served as chairman of the board for multiple companies and Wave is happy to have him as the COO/CFO.
Nat founded Wave in 2017 and is our CEO. He likes to describe his job as him “just keeping the wheels on the van,” but anyone that has met him knows that he is very involved in Wave and he helps everyone to be successful at their roles. He’s the best boss! His favorite part of working here is the fact that he “loves building a business and working with a fun team. Free soda isn’t bad either.” Nat loves drinking Wave, his favorite flavor is “Tangerine, but it really depends on the time of the day and my mood.” He usually likes to pair his Waves with a bacon cheese burger because according to him, “I am a simple man.” According to him, the best place to get a bacon cheeseburger is Fuddruckers. In his free time, he loves spending time with his family which includes his wife, Mia; 5 kids; and dogs Mav and Whiskey. When he isn’t spending time with family, he enjoys doing carpentry!
Alec has been with Wave since 2019 and is our Creative Manager! He does anything from graphic design to website design and everything in between! He is our go-to guy. When we asked him what his favorite thing about working at Wave is, he said, “I love the people I’m around and the opportunity to learn new things everyday!” Alec’s favorite flavor of Wave is Blackberry, which he likes to pair with a chicken sandwich. When we asked him where his favorite place to get a chicken sandwich is, he said “anywhere.” In his free time, he likes playing baseball and relaxing!
Allie has been with Wave since 2020 and is our content creation coordinator! She’s the voice of Wave! She writes all of the blogs, emails, and text notifications. When we asked her what her favorite thing about working at Wave is, she said, “The team! Everyone on staff is so friendly and welcoming. We all work hard and support each other. It's an awesome environment to work in.” Allie’s favorite flavor of Wave is a three-way tie between apple, mango, and blueberry which she likes to have with sweet potato gnocchi (or pretty much anything else because she loves so many kinds of food)! On the weekends, Allie likes hanging out with her family and have bonfires. When she’s not with her family, she likes to go to the beach or go on hikes and enjoy the silence and serenity of nature.
JW has been with Wave since 2021 and is our VP of Sales! He talks with beverage buyers at grocery stores all across the country and pitches Wave Soda to them. He is the guy that makes sure Wave Soda is sold in your local grocery stores! When we asked him what his favorite thing about working at Wave is, he said, “the culture and the people!” JW’s favorite flavor of Wave is Blackberry, which he likes to pair with a lobster and a nice slice of cheesecake. During the week, his favorite thing to do is close deals! But, in his free time, he likes to hike, swim, and explore with his family!
Kylee started with Wave in 2019 and is our Digital Advertising Manager! She told us that she manages advertising platforms, works with retailers to launch marketing initiatives, and performs other marketing tasks! She’s our go to girl! When we asked about her favorite part of working here, she said “the free soda is awesome, but I really love working with a fun group of people! Everyone here has such a different personality, but we all get along so well. It really feels like I have a second family here!” Kylee’s favorite flavor of Wave is Apple, which she likes to pair with a good slice of pizza! According to her, Pizza Port is the best place to get pizza, and we agree. On the weekends, she enjoys doing projects on her fixer upper that she recently bought. When she isn’t working on her house, she is spending time with her husband and Roxy!
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Rachel started with Wave in 2018 and is our Director of Operations! When we asked her to describe her job, she said, “in this role, I wear many hats! Some days it's accounting, some days it's trade shows, some days it's marketing and some days it's HR.” It’s true. She’s our rockstar! She says that her favorite part of working here is that everyone wears many hats and that we get to dip our hands into many different areas. “We're also lucky we have a CEO who allows us to excel in what we want to do and creates such a fun work environment for us!” Rachel’s favorite flavor of Wave “depends on the day! Usually Grapefruit or Blueberry, some days it's Mango, but Cucumber is great too!” Her absolute favorite food is “any type of pasta. Always.” We asked her about her favorite place to get pasta and she told us that she doesn’t discriminate, anywhere is great. On the weekends, she loves going to the beach or on hikes but during the week, her favorite activity is binge watching Netflix in her PJs!
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 0 of 5 annual reports (FY2021–FY2025)
Missing: 2021, 2022, 2023, 2024, 2025
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.