Whipr
Out of BusinessWhipr, Inc.
Sports & Recreation · Oceanside, CA · Founded 2020
Paddle, Ski, Row + A full-sized workout, stored next to your sneakers. Whipr is a portable ERG machine designed for Paddle, Row, Ski, Swim, Surf, Kayak, Canoe, Dragon Boat & multi sport training.
Financials
FY2019–FY2021 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Cap table
Share counts as of Dec 31, 2020| Class | Outstanding | Votes / share | Share of total | Last price |
|---|---|---|---|---|
| Common Stock | 1,765,000 | — | 100.0% | $1.15Jun 2021 |
Sold to the crowd
- Reg CF · Jun 20211,174,222 shares at $1.15$1.4M· 1,294 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
14 people
Luke is the founder of whipr. The idea came to him as he was working for Discovery Channel hosting Shark Week shows and he needed a fitness device to take on the road with him. Luke is a marine biologist and shark expert who transitioned into television hosting and then became the Executive Producer for several production companies. Whipr, Inc. is now his primary focus.
I enable organizations to transform, revive, and thrive. My career has been devoted to mastering the full manufacturing and supply chain life cycle and I now leverage my knowledge and experience to help manufacturing companies optimize their people, processes, and profits. Having worked my way up from Production Coordinator to COO, I am passionate about empowering people. My leadership style is to lead by example and inspire others to excel. There’s nothing more satisfying than helping people and organizations achieve greatness.
Adrian manages all aspects of production and product development for whipr. He is an industry leader in the consumer product goods industry with over 15 year’s experience. His knowledge in all aspects of global supply chain management, and working with various national retail chains have given him valuable insight into the overall industry. Adrian is a full-time employee of whipr.
Margaret is an experienced growth manager and has over $100mm in lifetime performance and branding-focused marketing spends across Paid Search, Paid Social, Programmatic Display, Out of Home (OOH), and Digital Video. Margaret is a contractor and works 5-10 hours a week for whipr.
Braxton is an experienced FP&A Analyst with a demonstrated history of working in the financial services and technology industries. He's also an avid CrossFit member and was originally a customer of whipr before joining the team. Braxton is a contractor and works 5-10 hours a week for whipr.
Jeroen is program director of the LEEP-COVID Research Taskforce and Senior Lead Clinical Exercise Physiologist at Duke University Medical Center. He joined whipr as an on-call advisor to guide future medical applications and provide counsel on the required technoloigy for integrations into existing medical programs.
Jordon is one of the first people to see whipr and has helped realize its development from the back of the napkin inception through to production. He has a decade of experience working with different organizations and brands to help bring new ideas to market. He works for Shape Industries who is the contracted lead product design agency for Whipr, Inc.
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Rebecca is married to the founder and co-owner of ARLU Investments, the princple share holder.
Rich Froning Jr. is an American professional CrossFit athlete known for his achievements in participating in the CrossFit Games. He became the first person to win the title of "Fittest Man on Earth" four times with his first-place finish in the 2011, 2012, 2013, and 2014 CrossFit Games. Rich is a Board Member and Partner and not an employee of whipr.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 5 annual reports (FY2021–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
- Form C-TRNov 22, 20230001665160-23-001957EDGAR
- Form C-UOct 5, 20220001665160-22-002615EDGAR
- Form C-ARApr 27, 20220001665160-22-000903EDGAR
- Form C-UDec 15, 20210001665160-21-002185EDGAR
- Form C/AOct 12, 20210001665160-21-001797EDGAR
- Form C/ASep 23, 20210001665160-21-001687EDGAR
- Form CJun 17, 20210001665160-21-001048EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.