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WHITEFLAG

Operating

WhiteFlag App, Inc.

Healthcare · Technology · Denver, CO · Founded 2021

Anonymous mental health platform

Post-money valuation ⓘ
$25.1M
As of Nov 2023 · from Reg CF Offering (2023) · pre-money + amount raised, not a traded price
Total raised
$908,306
Crowd $108K · Private $800K · 2 rounds since 2021
Latest share price
$4.48
Reg CF · Common Stock · Sep 2023 offering price

Financials

FY2021–FY2024 · from SEC filings · hover any figure for its source
$0
−$877K
2021
$0
−$861K
2022
$0
−$1.1M
2023
$0
−$951K
2024
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2021 reviewed
FY2022 reviewed
FY2023 reviewed
FY2024
Income statement
Revenue
$0
$0
$0
$0
Cost of goods sold
$0
$0
$0
$0
Net income
-$876,779
-$860,913
-$1,148,109
-$950,556
Taxes paid
$0
$20,590
$12,393
-$4,814
Balance sheet
Cash
$107,493
$53,149
$60,043
$20,404
Accounts receivable
$0
$0
$0
$0
Total assets
$112,695
$153,615
$213,345
$190,207
Short-term debt
$219,475
$282,336
$403,888
$439,066
Long-term debt
$0
$705,000
$1,862,953
$2,753,887
Total liabilities
$219,475
$987,336
$2,266,841
$3,192,953
Other
Headcount
—
10
10
10

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$25.0M
pre-money
Reg CF · Common · Sep 2023

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$4.48$2.24$0.9043
Sep 2021Sep 2023
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Fundraising history

Raised $108.3K / $1.2MInvestors 179Post-money $25.1M

Team

14 people
Jonathan "Jonny" McCoyFounder
CEO/Founder/Director

Jonny is a successful business owner, entrepreneur, civil rights attorney, movement builder and philanthropist who has founded charities as well as participated on many Boards, trauma survivor, mental health advocate and founder of peer support groups. Jonny’s professional life has seen him raise money, manage the organization, planning and budgeting for a business doing 1M+ in revenue, make appearances on the Today Show, 48 Hours, Dateline, the New York Times and the Washington Post, and give motivational and keynote speeches around the country.

Trent TinkerFounder
Co-Founder/Chief Technology Officer/Director

Trent has two decades of experience developing next generation solutions for government agencies and large system integrators. Trent has a Computer Science degree from the College of Charleston. He spent the last two decades developing and managing the development of geospatial applications for industry leaders in the field. This includes Esri, the Microsoft of GIS, and Hexagon, a global leader in sensor, software, and autonomous solutions.

William "Billy" Howard Jr.Founder
Co-Founder/Chief Investment Officer/Director

Billy Howard is an entrepreneur, business owner, developer, and revenue strategist who has over 20 years of experience in managing businesses, raising capital, roadmapping and forecasting. Additionally, Billy, who graduated from the notorious Darla Moore School of Business in Columbia, SC with a double major in finance and management, sits on several Boards. A passionate mental health advocate, Billy now focuses his energy on passion projects that make the world a better place.

Jonathan David McCoyFounder
CEO, Founder, Director
David Frank
Chief Content Officer

Dave is a mental health advocate, online personality, creative workhorse, and veteran of corporate operations. As Chief Content Officer, Dave tasks any media with one goal in mind: to put Whiteflag into the hearts, minds and hands of anyone who needs it. With a focus and background in mental health, parenting, relationships and addiction, Dave has an audience of nearly one million followers on social media. Dave continues to use his creativity and industry expertise to spread the message of Whiteflag, and challenge the way we think about ourselves and the world around us.

Edward Dombrower
Chief Product Officer

Eddie has created pioneering products and businesses for over a dozen start ups as well as well-known brands such as Atari, Activision, The Jim Henson Company, Electronic Arts, Mattel, E*TRADE, Match.com, IAC, AT&T Wireless, and Healthgrades. During his career, he has held positions of CEO, Chief Product Officer, Chief Marketing Officer, and senior executive roles in product, business innovation, creative branding, technology, and marketing.

Jessica Rose LoPresti, Ph.D.
Chief Medical Officer

Dr. LoPresti is an assistant professor of Psychology at Suffolk University in Boston, MA. Dr. LoPresti graduated from Williams College with a B.A. in Psychology and American Studies and received her M.A. and Ph.D. in clinical psychology from the University of Massachusetts Boston. She has published extensively on the multi-level impact of racism on the mental health of people and communities of color as well as barriers to mental healthcare for underserved and underrepresented communities.

Justin Simmons
Chief Advocacy Officer

Justin Simmons, an NFL Free Safety for the Denver Broncos, is devoted to using his platform to help mentor the youth, his NFL community and their fans. The Pro Bowler and Walter Payton Award winner is motivated to impact the lives of these individuals by leading the mental health conversation. He strives to educate and promote the benefits of youth sports and youth education through his Justin Simmons Foundation. Justin is dedicated to joining in on the conversation about mental health, the stigmas, and helping those who need help healing.

Kash Kiefer
Executive Vice President

Kash Kiefer grew into his role as a national leading sales and revenue builder at a very young age. While representing as a college athlete, he contributed not only for the University of Maine, but also for the entire CAA (Colonial Athletic Association) at the NCAA National Committee. Kash has extensive experience in the medical sales industry through work with both Stryker Orthopedics and a Fortune 500 company, Abbott Laboratories, where he has been recognized as the #1 sales representative in the country. He prides himself on being a mental health advocate through his personal story of surviving the Route 91 Country Concert Massacre in Las Vegas.

Show 5 more people
Nathan Boyer
Chief of Veterans Affairs

Nate Boyer, The Army Green Beret, is a philanthropist, humanitarian, and former football player for the Texas Longhorns and the Seattle Seahawks. As a member of both the military veteran and athlete communities, he saw an opportunity to team up both populations to tackle their transition struggles through his charity Merging Vets & Players (MVP). Boyer’s mission is to work closely with military veterans, community leaders, and athletes, sharing his personal experiences to diminish the mental health stigma through conversation.

Patricia Pereira Felix Mccoy
Chief Operating Officer

A civil engineer by trade, Patricia has extensive experience in creating and executing complex projects according to specifications. In addition, Patricia has spent time managing the accounting, administration and bookkeeping departments for a company in the housing sector. As a trauma survivor and mental health advocate, Patricia is passionate about bringing support to those who are suffering.

Roshni Patel, MD
Chief Impact Officer

Dr. Roshni Patel, MD has practiced medicine for over 15 years, citing her desire to join the medical field as a love of serving others. Receiving her medical degree from the University of Virginia School of Medicine, completing her residency at Northeast Medical Center in Concord, NC, and now serving as the Value Based Care Medical Director for NC Health System, Dr. Patel has developed an in-depth skill set in providing insight to needs, demands, and hazards to mental health. Dr. Patel enjoys her work in family medicine as it allows her to serve patients of all ages, working to ensure that they are able to achieve a happy and healthy life.

William Hammond Howard Jr.
CFO, Director
Kyleigh Leist
Marketing Director

As a passionate mental health advocate and suicide attempt survivor, Kyleigh helps provide an authentic voice for the soundboard of our WhiteFlag brand, audience and users. Her expertise extends beyond traditional marketing channels. Through continuous learning, and thorough research, Kyleigh is well-versed in leveraging social media, content marketing, SEO, outreach and partnerships to reach and engage potential users. By harnessing the power of data analytics, she continuously optimizes campaigns to deliver meaningful user experiences and improve the app's efficacy.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 2 of 3 annual reports (FY2023–FY2025)

179 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-ARMay 6, 20250001665160-25-001002
    EDGAR
  • Form C-ARApr 18, 20240001665160-24-000390
    EDGAR
  • Form C-UDec 19, 20230001665160-23-002009
    EDGAR
  • Form C/ANov 21, 20230001665160-23-001949
    EDGAR
  • Form CAug 29, 20230001665160-23-001697
    EDGAR
Source: ManualCIK 0001990703DEShare price $4.48

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.