
World Tree
OperatingWorld Tree USA, LLC
Agriculture · El Segundo, CA
Fast growing eco-timber that's reversing climate change
Financials
FY2016–FY2025 · from SEC filings · hover any figure for its sourceChart shows the most recent 8 fiscal years; 2 earlier years are in the table below.
Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round. Dotted grey bars are our estimate for rounds that didn't state one: the round's share price × the shares outstanding in its filings. Same measure as blue, but rougher.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Cap table
Share counts as of Jul 16, 2020| Class | Outstanding | Votes / share | Share of total | Votes | Last price |
|---|---|---|---|---|---|
| Series A 2018 COP Unitspreferred | 200,000 | none | 95.2% | 0% | $2.50May 2025 |
| Series B Voting Unitspreferred | 10,000 | — | 4.76% | 100.0% | — |
| Total | 210,000 | 100% | 100% |
Shares outstanding over timein today's share terms
Principal holders% as the filing states it, May 18, 2026
- World Tree Technologies, Inc.10,000 Voting Series B Units100.0%of Voting Series B Units
Sold to the crowd
- Reg CF · Sep 2018Series A 2018 COP Units$1M
- Reg A+ · Jul 2019923,552 shares at $1.25$1.2M· 355 investors
- Reg CF · Aug 2021567,953 Series A Eco-Tree 2021 ACT Units at $1.80$1M· 301 investors
- Reg CF · May 2022145,100 shares at $2.25$326.5K· 131 investors
- Reg CF · Oct 2022101,394 shares at $2.30$233.2K· 134 investors
- Reg CF · Oct 2023141,133 shares at $2.00$282.3K· 1,334 investors
- Reg CF · Aug 2024194,937 Series A Eco-Tree 2024 ACT Units at $2.30$448.4K
- Reg CF · May 2025177,431 Series A Eco-Tree 2025 ACT Units at $2.50$443.6K· 114 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
24 people
Doug Willmore has an accomplished career in both the public and private sectors and was a sought-after consultant in breakthrough performance to Fortune 100 companies. Doug led growth as CEO of Reference Pathology Services from 21 employees and $1.2 million in revenue to 120 employees and $22.2 million in revenue upon the company’s sale of $33.5 million four years later. He led the turnaround of the City of Bell, CA after it was on the verge of bankruptcy. The city went from a $200K general fund balance to a $22.5M fund balance. Doug was the Chief Administrative Officer of Salt Lake County, UT for 6 years where he managed more than 4000 employees and an annual budget of more than $800 million.

Wendy Burton has over 24 years of experience with the Paulownia (Empress Splendor) tree, appearing on shows such as Oprah, Family & Home, and the American Environmental Review. She has been the motivating force behind World Tree’s mission to regenerate our forests, drawdown carbon, and create a timber investment that creates healthy market rate returns. Wendy created World Tree as a "for-profit, for-good" company and advocates for the business philosophy that investors can earn while positively impacting the world.

Dr. Cathy Key has been working with the Empress Splendor tree (Paulownia) for 8 years. She has been instrumental in the rollout of cutting-edge audit processes, supply chain diversification and management of biological assets. Cathy launched and managed a software company for 15 years, working with companies that included Telus and Johnson and Johnson. With a PhD in Anthropology, specializing in the economics of cooperation, Cathy brings a diverse skill-set to the organization.

Deborah Cullen is an accomplished finance executive who worked for more than 25 years as a finance executive with USPS. Deb has been a senior audit manager for Mayer Hoffman McCann and audited organizations ranging in size from $10 to $150 million. Deb was also the Finance Director for the City of El Segundo, CA for almost 10 years. She oversaw and managed a budget of more than $225 million annually. Most recently, Deb was Finance Director for the City of Rancho Palos Verdes, CA until October 2019 when she joined World Tree as CFO.

Terry Rodrigue oversees the Company’s operations in 5 countries, including the tissue labs, nurseries and farmers. He is a professional engineer and experienced entrepreneur. He grew an engineering company from one person to almost 500. It managed the planning, design and construction of billions of dollars of infrastructure and was the recipient of numerous awards and accolades. He brings his extensive background in operating in a rapid growth environment and knowledge of field operations to World Tree.

Andy Norris is a natural resource veteran with 30 years of expertise guiding timber procurement and natural resource management operations in the evolving forest products sector across the U.S. South and Appalachia. He has a unique combination of expertise in upland and bottomland silviculture, FSC certification, public and private collaborative natural resource projects, forest conservation strategies and forest products negotiation. Andy is accomplished in building relationships, leading company staff and contractors, manipulating spatial and tabular databases, budgeting and private landowner assistance.

Jack Matson has deep knowledge in manufacturing, marketing and selling lumber in 26 countries and sustainably harvesting hardwood lumber without manufacturing waste. Jack managed 23,000 acres of his family’s land to maximize yield, growth and ROI for an 80-year growth cycle. He was responsible for $40M in annual sales and ran the green lumber buying program ($12M annually). His family’s lumber business is known globally as one of the best for quality and service. Jack has introduced Empress splendor to his vast network in the lumber industry and is educating people worldwide about the fantastic properties of Empress splendor at trade shows, industry events, manufacturing facilities, lumber yards, sawmills and farms.
Show 15 more peopleShow fewer

International professional with over 28 years of work experience with a wide range of species and forestry operations in South America, Central America, North America, Asia, and Africa focused on developing robust and innovative solutions to value creation. Strong skills in silviculture management, genetics, biometrics, statistics, harvesting and supply chain logistics. Expertise in quantitative analysis, verifying harvesting projections, reporting of operation results, modeling growth and yield performance, estimation of carbon accounting. Proficiency in SAS, Unscrambler, MS Office, and capability with sophisticated tools for applied forest management.

Mariana Alfaro is a biologist with expertise in ecology and sustainable development. She has worked on several conservation and environmental education projects, including Costa Rica's coastal flora conservation project as well as sustainable development work in rural communities in Guanacaste and the Distance State University of Costa Rica. She has been part of World Tree since 2016. She works tirelessly to bring sustainable growth opportunities to Central America's rural communities.

Agrologist and environment professional with over 15 years of technical or managerial experience in sustainable agriculture, agroforestry, community development, ecotourism, conservation, and natural systems restoration. Work experience in North America, Latin America, Europe, and Africa. Professionally fluent in French, English, and Spanish.

Allan English is the founder of SilverChef, which has helped more than 50,000 hospitality businesses achieve their dreams. It is regularly listed in the Top 50 great places to work in Australia. In 2010 he created the English Family Foundation with a donation of just over 50% of family shares to ensure the largest shareholder of the public company was a non-profit. In 2011 a goal was set to fund 1.5 million people out of poverty by 2020 through Microfinance programs. With significant staff efforts and 8,000 customers who committed regular funding, they achieved the goal in June 2019. Allan dedicates approximately 5 hours per week to World Tree. Allan's primary job is with English Family Foundation.

Dr. Chris Wedding is a former environmental private equity investor and impact investment banker, Duke and UNC Chapel Hill professor, 3x startup founder, and executive coach with over $1 billion of investment experience and 60,000 professional students taught. Chris brings a global perspective, with experience in 20+ countries in climate tech, renewable energy infrastructure, impact/ESG investing, corporate sustainability strategy, and green real estate. He is the Founder of Entrepreneurs for Impact, an executive peer group program for founders, CEOs, and investors tackling climate change. Chris dedicates less than 5 hours per week to World Tree. His primary jobs are with Duke University – The Fuqua School of Business and Entrepreneurs for Impact.

Filippo Bozotti is the co-founder of Tribewanted Ltd., developing sustainable communities for eco-tourism in Fiji and Sierra Leone. Both projects were handed back to local communities after 5 years. He also founded Tribewanted Monestevole in Umbria, Italy, retrofitting a 15th century borgo into a sustainable hamlet and farm. Monestevole welcomes dozens of school groups and retreats every year, offering a fully immersive, sustainable experience. Filippo was a documentary film producer in New York and was a founding partner of Shine On Sierra Leone, a non-profit operating in healthcare, education and microfinance. Filippo dedicates approximately 5 hours per week to World Tree. Filippo's primary job is with Tribewanted Ltd.

Senior advisor and impact investor focused on sustainable working landscapes, green products and materials, renewable energy and fuels, and built environment after 22 years as Founder and former President & CEO of GreenWood Resources, Inc. and its subsidiaries. Jeff dedicates approximately 5 hours per week to World Tree. Jeff's primary job is with GreenWood Resources.

Mark Watson is Co-founder and President of Potlikker Capital, a farm community-governed charitable integrated capital fund dedicated to supporting BIPOC farmers at the intersection of racial and climate justice. Potlikker Capital is a supporting entity to Jubilee Justice. He also serves as Senior Investment Strategist, after serving as Managing Director of the Fair Food Fund, which offers catalytic capital with a social equity lens to improve community access to healthy food and increase wealth through more local ownership of the means of the production and distribution of food. He is also the founder of Keel Asset Management LLC, a financial advisory firm that provides socially responsible financial planning and investment advisory services to nonprofits, public and corporation pension plans. Mr. Watson started his career as a banker at the First National Bank of Chicago, now JP Morgan in commercial banking, corporate and public finance. He had a 30-year career which included managing investment portfolios for foundations, endowments, and institutional pensions funds. Most recently, Mr. Watson co-designed and launched an integrated racial justice capital fund, The Boston Impact Initiative Fund and managed the deployment of capital to over 30 small businesses. Mark continues as an investment committee member of the Boston Impact Initiative Fund; an advisory board Member of MIT/Health Innovation Systems Inc.; Director of Transition of The Institute of Educational Leadership; board president of Sustainable Cape, Inc.; and a former board member of the Social Venture Network. Mr. Watson holds a Bachelor of Science in Finance, University of Illinois Champaign -Urbana and a Master’s in Business Administration, The Booth School, University of Chicago Mark dedicates 5 hours per week to World Tree. Mark's primary job is with Potlikker Capital.

Tiffany Persons founded Tiffany Company Casting in 2005, which provides commercial casting for some of the largest brands in the world such as Apple, Google, Nike, Facebook, Disney and Starbucks. Known for bringing joy, passion and vulnerability to the advertising world, Tiffany also founded Shine On Sierra Leone, an organization that has created groundbreaking education, healthcare, micro-loans, sustainability and agriculture programs. Tiffany works with David & Goliath Ad Agency to recruit new and more diverse talent and lead trainings on Black culture in media to change the conversation about minority groups in marketing at its root. Tiffany dedicates approximately 5 hours per week to World Tree. Tiffany's primary job is with David & Goliath.

Todd Fein is a creative, driven, future-facing executive with a passion for creating a sustainable world. He has 25 years of experience in management and technology consulting and business building. He founded and serves as CEO of Green Diamond, which helps large corporations and government agencies achieve maximum, sustainable performance. Todd serves as director on the board of the World Future Society, speaks around the world, and has been written about by Forbes. He holds Global Reporting Initiative, Carbon Disclosure Project, and other specialized credentials and affiliations. Todd dedicates approximately 5 hours per week to World Tree. Todd's primary job is with Green Diamond.
Names and titles as disclosed on SEC Form C, StartEngine, SEC Form 1-A. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 7 of 8 annual reports (FY2018–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 59 filings on EDGAR- Form 1-KMay 18, 20260001477932-26-003271EDGAR
- Form 1-SAMay 18, 20260001477932-26-003245EDGAR
- Form DMar 5, 20260001687316-26-000001EDGAR
- Form C-UDec 22, 20250002070024-25-000016EDGAR
- Form CMay 2, 20250001644600-25-000038EDGAR
- Form C-ARMay 1, 20250001644600-25-000037EDGAR
- Form C-ARApr 30, 20250001644600-25-000030EDGAR
- Form 1-KApr 30, 20250001477932-25-003125EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.