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Yae! Organics

Operating

Healthcare · Los Angeles, CA · Founded 2019

Easy to use, plant-based juice and beauty products

Post-money valuation ⓘ
$8.0M
As of Dec 2021 · from Reg CF Offering (2021) · pre-money + amount raised, not a traded price
Total raised
$183,964
Across 2 rounds since 2020
Latest share price
$1.24
Reg CF · Common Stock · Jul 2021 offering price

Financials

FY2018–FY2021 · from SEC filings · hover any figure for its source
$129K
$37K
2018
$96K
$42K
2019
$249K
−$2K
2020
$294K
$25K
2021
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2018 unaudited
FY2019 unaudited
FY2020 reviewed*
FY2021
Income statement
Revenue
$128,989
$96,480
$248,900
$294,481
Cost of goods sold
$27,287
$23,969
$165,560
$168,055
Gross margin
79%
75%
33%
43%
Net income
$37,301
$42,112
-$2,203
$25,318
Taxes paid
$0
$0
$15,527
$0
Balance sheet
Cash
$57,173
$20,195
$89,847
$301,624
Accounts receivable
$0
$0
$7,704
$111,325
Total assets
$57,173
$55,195
$76,103
$307,877
Short-term debt
$5,908
$13,083
$1,843
$36,234
Long-term debt
$0
$0
-$49,828
$5,878
Total liabilities
$5,908
$13,083
-$47,985
$42,112
Other
Headcount
8
8
8
8

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$2.5M
pre-money
$7.9M
pre-money
Reg CF · Common · Feb 2020
Reg CF · Common · Jul 2021

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$1.24$0.62$0.48
Feb 2020Jul 2021
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Fundraising history

Raised $74.5K / $535KInvestors 72Post-money $8M
Raised $109.5K / $107KInvestors 250Post-money $2.6M

Team

5 people
Lorenzo HolleyFounder
Founder and Chief Executive Officer

Mr. Holley grew up in New York City but has deep roots in farming; having been raised in a third-generation farming family from North Carolina. He has over 15 years of operating experience and is an expert at research & development and team building. Graduated from Kingsborough College Graduate School of Business Lorenzo works with the company full time. Lorenzo currently also holds the following roles in either secondary or passive roles: Founder at Nibor Resources; Principal at Know Box Ventures; Co-founder at Reagal Films LLC.

Bennett J. Johnson III
Financial Advisor

Over his twenty-year career in finance and operations, Mr. Johnson III has dealt with complex credit and fixed income derivatives, collateralized debt, and unique valuation models. Previously, Bennett served as the City of Chicago’s Budget Director in the Office of Budget and Management (OBM). As Budget Director, Bennett was responsible for preparing and executing the City’s annual $6 billion operating budget and the $8 billion capital budget for over 40 departments with more than 35,000 employees. Bennett received his master’s degree in Industrial Relations and Personnel Management from the London School of Economics.

Chris Overlay
Digital Marketing Advisor

Chris is a veteran when it comes to executing digital marketing strategies. His background includes leadership roles on marketing teams for the likes of CapSource and Virtual Vision Computing; as well as forming partnerships with companies like Unity Travel, CATAPULT.digital, and Genius Digital Marketing. Graduated with a Bachelor’s in Marketing from the University of Nevada Las Vegas School of Business.

Rashida Poorman
Consulting Brand Manager

Rashida Poorman’s diverse background includes building industry-leading brands across channels with powerhouses like Procter & Gamble, Victoria's Secret Beauty and Avon as well as working with startup businesses. She brings a rare combination of creativity, innovative problem-solving and deep analytic capability to our team. She plays a personal role in creating strategy, branding, and the growth plan for success. Graduated from Stanford Graduate School of Business.

Rick Collett
Production Compliance & Quality Assurance Advisor

In 2003 Collett formed "West Pack Industries LLC" a USDA SQF Organic Certified co-packing plant. Clients included: Mars Foods Seeds of Change and Uncle Ben's, Smuckers, Cumberland Packing Sugar in the Raw to name a few. Founder of Wisconsin American Indian Owned "Chemical Procurement, Inc." Collett and his team of PH.D. chemists began to produce industrial chemical formulations and work as a co-packer. Collett Produced under MBE contract for Aqua-Chem desalination chemical support for worldwide sales. In the late 1980s and into the 1990s, Aqua-Chem became the product developer and prime production contract supplier to the U.S. government for transportable water purification systems for military use, and later also for civilian emergency use. Rick Collett became a business adviser to two State of Wisconsin governors, Governor Earl and Tommy Thompson which lead to MBE contracts with Corporate America. Collett was one of the first to formulate Organic Compounds for the growing of organic foods as we see it today's markets like Whole Foods and the large box club stores. Collett took his organic agriculture business to Africa working through The United Nations in their FAO program before Organic Foods became mainstream. Collett has now formed a Agriculture brand “Organic Growers” licensing organic and natural agricultural products worldwide from The Tuck School of Business at Dartmouth. Collett has now formed a Agriculture brand “Organic Growers” licensing organic and natural agricultural products worldwide: WWW.ORGANICGROWERS.AG

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 2 of 7 annual reports (FY2019–FY2025)

250 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-AR/AJan 4, 20230001665160-23-000016
    EDGAR
  • Form C-UOct 7, 20220001665160-22-002687
    EDGAR
  • Form C-UOct 4, 20220001665160-22-002601
    EDGAR
  • Form C-ARApr 26, 20220001665160-22-000865
    EDGAR
  • Form C-UJan 6, 20220001665160-22-000050
    EDGAR
  • Form C/ADec 21, 20210001665160-21-002271
    EDGAR
  • Form C/AOct 13, 20210001665160-21-001803
    EDGAR
  • Form CJul 20, 20210001665160-21-001277
    EDGAR
Source: ManualCIK 0001799227CAShare price $1.24

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.