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Yahyn

Operating

Puro Trader, Inc

Food & Beverage · Manchester, NH · Founded 2013

Yahyn is a unique digital wine shopping experience that features a dedicated wine marketplace, with custom sommelier services and meal pairing tips for users via an expertly-curated database and in-house artificial intelligence to come.

Post-money valuation ⓘ
$11.1M
As of Jul 2022 · from Reg CF Offering (2022) · pre-money + amount raised, not a traded price
Total raised
$1,247,284
Crowd $572K · Private $675K · 4 rounds since 2019
Latest share price
$72.42
Reg CF · Preferred Stock · Mar 2022 offering price

Financials

FY2017–FY2021 · from SEC filings · hover any figure for its source
$26K
−$43K
2017
$17K
−$610K
2018
$19K
−$609K
2019
$43K
−$1.5M
2020
$260K
−$1.1M
2021
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2017 reviewed*
FY2018 reviewed*
FY2019 reviewed
FY2020 reviewed
FY2021 unaudited
Income statement
Revenue
$25,906
$17,162
$18,888
$43,064
$259,845
Cost of goods sold
$11,243
$1,677
$8,550
$21,225
$13,407
Gross margin
57%
90%
55%
51%
95%
Net income
-$42,545
-$609,738
-$608,683
-$1,463,185
-$1,088,581
Taxes paid
$0
$0
$0
$0
$0
Balance sheet
Cash
$922
$3,506
$3,506
$17,845
$10,334
Accounts receivable
$0
$0
$4,298
$0
$6,953
Total assets
$1,415
$13,573
$38,244
$65,125
$54,782
Short-term debt
$0
$0
$0
$1,008,058
$1,713,613
Long-term debt
$42,923
$108,088
$90,000
$220,000
$220,000
Total liabilities
$42,923
$108,088
$90,000
$1,228,058
$1,933,613
Other
Headcount
—
5
—
12
10

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$5.0M
pre-money
$10.0M
pre-money
$11.0M
pre-money
Reg CF · Common · Feb 2020
Reg CF · Common · Sep 2021
Reg CF · Preferred · Mar 2022

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$72.42$36.21$29.9992
May 2019Mar 2022
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Fundraising history

Raised $82.4K / $496.6KInvestors 143Post-money $11.1M
Raised $38.4K / $301.3KPost-money $10.1M
Raised $533.9K / $1.1MPost-money $5.5M

Team

9 people
Joshua LeavittFounder
Co Founder & CFO

Leavitt is a serial entrepreneur who most recently served as SVP of finance and operations in the development of Alumni Ventures Groups back end systems, facilitating its hyper growth phase. Previously he served as a lead auditor and tax accountant for Rowley and Associates, a mid-market corporate CPA firm and Sr. Corporate Analyst for Performance Sports Group.

Pierre Rogers
Founder & CEO

Youngest SVP at Columbia Management (Asset Management arm Bank of America) before airlifting sales and distribution team to Prudential Asset Manager. Rogers is a serial entrepreneur, having started and/or sat as a board advisor on 4 previous companies with Head of Business Development, Intermediary Distribution, and Alternative Asset manager prior to founding PuroTrader/Yahyn. Pierre currently also has two other roles. He is the founder and owner of Puro Trader, Inc. the prior business which was spun out, and also works as. Sales Director for Snowflake. Pierre's primary role is with Yahyn, he currently spends approximately an hour a week on Puro Trader, Inc., and 5 hours per week on his role with Snowflake. His goal is to dedicate himself full-time to Yahyn as the company continues to grow.

Robert Bousquet
CTO

Bousquet was the lead developer behind SaaS company Appfolio.com, now a publicly traded company. Robert developed Procore, a project management software company founded in 2003. Procore had revenues of $289.2 million, and 1.3 million users in 2019. Senior Developer for Lookout.com, with a $1B+ valuation, Lookout is deployed on over 180 million mobile devices. With 155 patents and analysis of over 100 million mobile applications. He was the first employee at Groupsite.com.

Jack Ambriz
Director of Marketing

Jack has spent many years in the branding and marketing space. He has been responsible for creating brand images and strategy for luxury spirit brands House of Carbonadi, Louis XIII Cognac, Taittinger Champagne, and many other luxury lifestyle brands such as VanDutch Yachts, Gulfstream Aviation, Pagani Automobile, and other recognized car brands. He now applies those talents to building the Yahyn image and community.

Stu Bossom
VP of Business Development

With over 20 years of experience in the wine business, Stu leads Yahyn’s business efforts. After a successful career with internet advertising giant DoubleClick, Bossom went to work in the wine industry. He initially joined a leading South American importing company, spending the next eight years learning all he could about wine and the highly regulated import and distribution process involved in bringing a product to market. He then branched out to form his own importing company, bringing South American and European wines to the U.S., later venturing into the spirits market. Wine is not just a part of Bossom’s career, it is his passion.

Chris 'Ludacris' Bridges
Member of the Board of Directors

Ludacris is the founder of his own record label, “Disturbing the Peace”, an imprint 3distorted by Def Jam Recordings. He is the co-owner of Conjure Cognac liquor. Owner of “Chicken N Beer” restaurant in Atlanta. Founder and creator of Karma’s World.

Jonathan Cooper
Board Member and Direct

Jon Cooper is our principal investor, serial entrepreneur with 20+ years of experience. Most recently, he was the Founder and CEO of Ebbu, LLC having completed a successful exit through the acquisition of Ebbu by Canopy Growth Corporation.

Pam Hamlin
Member of the Board of Directors

Pam Hamlin is currently the President of York Creative Collective, where she leads the strategy and operations of York Creative Collective. Former Global CEO of Arnold Global Network. Prior to Arnold, Pam was the Managing Partner and Director of Client Services at Leonard/Monahan. She currently serves on the boards of the Cambridge Trust Company, Netra, Inc. and the Massachusetts Women’s Forum.

Tod Nestor
Member of the Board of Directors

Nestor is the former CFO at Bacardi who integrated the acquisition of Grey Goose Vodka. Senior Treasury Analyst and Finance Manager PepsiCo. Former CFO of Fairway Market large scale Grocery chain.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 2 of 7 annual reports (FY2019–FY2025)

143 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-WAug 2, 20220001665160-22-002144
    EDGAR
  • Form C/AJun 29, 20220001665160-22-001927
    EDGAR
  • Form C-UMay 11, 20220001669191-22-000548
    EDGAR
  • Form C/AApr 29, 20220001665160-22-001260
    EDGAR
  • Form C-ARApr 29, 20220001665160-22-001263
    EDGAR
  • Form CMar 28, 20220001665160-22-000548
    EDGAR
  • Form C-UMar 21, 20220001665160-22-000500
    EDGAR
  • Form C/AFeb 7, 20220001669191-22-000103
    EDGAR
Source: ManualCIK 0001803793DEShare price $72.42

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.